Article by Dr. Prerna Singla
Some time ago I saw a movie “Oh My
God!” and one of the last dialogues of the movie got pasted in the memory of my
Brain that I could never forget till date. The dialogue said, “They are not
God-Loving people, they are God Fearing people. ”
As a part of my daily routine I
went to the temple early in the morning. Being my Birthday it was a special day
for me but that little time divulged to me a very important marketing strategy.
. I enchanted the daily prayers, The Gayatri
Mantra and after I was done with my prayers I went to the Pandit (Priest) to
take the Prasad.
I thought for a minute
and then said, “I have an exam tomorrow. I’m scared. What do I do to pass the
exam.??” I asked again.
“Pray to God that you be able to
perform well in exam and also that you’ll offer a dry coconut every Monday and
Prasad of Rupees 11 if you passed. God will surely help you pass.”, replied the
priest.
Thoughtfully I went off. I don’t say
I didn’t believe the Priest. At some point I did. Some point where it concerned
my wellbeing, where it concerned ending of my problems; I did. Maybe the priest is right, maybe he’s wrong
but he convinced me at the end of the day into praying for myself, for my own
good and for buying a rosary, a book of prayers, some incense sticks and
maybe also the coconut.
Ok! I lied about the exam. But that
was not really for the priest, that was
for me. To get a clear picture of the marketing strategy I overlooked while it
was right there in front of my eyes. I am hoping that you’ve guessed it too.
You’ll see this in temples, church and
at every place people go to worship. You’ll see that in hospitals. You’ll see
that almost everywhere and it never fails.
The marketing strategy most of the
priests and also doctors curb onto is based on “FEAR”!!! Yes! You heard me
right. If you read the above conversation assiduously, you’d be able to make out
the point I was going to make and why I deliberately lied about the Exam thing.
And if you still don’t get an idea
try walking into a hospital or a clinic with a medical complaint say for
example acute pain in your left arm. You’ll be advised certain tests and will
be informed about certain possibilities most common being a “Heart Attack”. And
the moment you hear those two magical words you’ll rush into getting all the
tests done, seeing doctors, getting medications, making sure you’re well and
alive etc etc etc...
Or try getting caught breaking some
traffic rule like drinking n driving and the cop will give you a ticket plus
might lock you up for a night until you clear the fine or you might also end up
offering/paying him a bribe to avoid unpleasant consequences.
Or check out the occult practises and black
magic tricks many people fall for for getting easy success in career,
education, love, marriage, for having kids, business improvement and in almost
everything. This is something very dangerous people very easily fall for,
wasting lot of money , time and ofcourse mental peace. Try meeting a Baba or
some Exorcist claiming he has some spirits in possession that can magically do
all your works but you have to pay certain dollars for the magical puja.
“If you don’t do this, you’ll die.” “If you don’t
worship this lord or that lord, you’ll have to face the wraths of the Almighty.”,
“ if you do this Black magic trick you’ll succeed.”... “If you don’t forward that message to 10
people, you’ll have 10 years of bad luck.” .. and once in our lifetime
everybody fell for the last one too... lol.. even I did.
OHH MYYY GOD!!!! (Sigh!)...
WHY????
“BECAUSE I AM AFRAID!!”
I am afraid of Bad luck. I am
afraid of death. I am scared to fail. Also, I want Good luck, I want long and
happy life and I want success even if I know that happiness and sadness,
Success and Failure, Good luck and Bad luck are two faces of the same coin. And
No life can exist without the two.
I believe in God, I worship him.
Prayer gives me inner peace. But I highly doubt that sealing a deal with
success or happiness or love by offering some money to the almighty can be
done. And this brings me back to that
movie dialogue said by the priest in the movie: “THESE ARE NOT GOD LOVING
PEOPLE, THEY ARE GOD FEARING PEOPLE. THEY’LL RE-VISIT US.”
I am sure you also fell for that
marketing strategy several times in life, may be in some temple by some priest
or Guru ; or sometime in a hospital; or in a Tax office; or into buying some
slimming belt or something that could increase your height, reduce your weight
or some other similar product; or into forwarding a silly spam to 10 people to
avoid that bad luck or into anything and everything that created FEAR.
Thank you for reading my views. I
appreciate your time. I would love to hear how this marketing strategy had an
effect onto you or how you used it in your business... how it made you buy
something, invest into something or even selling something. J
PS: THIS ARTICLE DOES NOT INTEND TO
HURT ANY RELIGIOUS SENTIMENTS OR CLAIMS ANY BELIEF/PROCEDURES/PRAYERS TO BE
FAUX AND IN NO WAY ADVOCATES EITHER ATHEISM OR THEISM NOR DOES IT ADVICE
ANYBODY TO ALTER THEIR BELIEFS.
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